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§ 03How to communicate with each base

How to communicate with each base

The same sentence can motivate one person, hurt another and leave a third indifferent. Here, base by base, is the way of relating that works, the most common blunders, and the phrasings to favour. Each full profile develops these points in more detail.

Nº 01

Three principles that work with everyone

Nº 02

The nine types, in one table

“We are reorganising the team next month.” Here is how this single sentence can be heard depending on the base, and what it is best to add for each person.

TypeDoAvoidProfile
Nº 1 · Types 8, 9 and 1 operate first from instinct: action, territory, survival.The Perfectionist
  • Be precise, factual and logical: state the criteria and deadlines clearly
  • Acknowledge work well done, with concrete examples
  • Offer your criticisms constructively, in private, with a path to improvement
  • Approximations and vague promises, which he spots immediately
  • Criticising him in public: he experiences it as an injustice
  • Talking down to him or joking about his values
See the full profile
Nº 2 · Types 2, 3 and 4 operate first from the heart: relationships, image, identity.The Altruist
  • Thank him and explicitly acknowledge what he does for you and for the team
  • Ask him sincerely how he is, and listen to the answer
  • Entrust him with relational responsibilities: welcoming, onboarding, cohesion
  • Taking his help for granted: that is what hurts him most
  • Ignoring his disguised bids for attention, then being surprised by his explosion
  • Telling him bluntly that he is not needed
See the full profile
Nº 3 · Types 2, 3 and 4 operate first from the heart: relationships, image, identity.The Achiever
  • Go straight to the point: objectives, results, deadlines. He loves efficiency
  • Acknowledge his successes publicly, with facts and figures
  • Give him challenges worthy of him and visibility on successes
  • Drowning him in details and procedures before talking about the result
  • Publicly associating him with a failure without leaving him a way out
  • Confusing his displayed confidence with a satisfied need for recognition
See the full profile
Nº 4 · Types 2, 3 and 4 operate first from the heart: relationships, image, identity.The Romantic
  • Take his emotions seriously, without correcting or minimising them
  • Speak to him authentically, in “I” terms, rather than with ready-made formulas
  • Acknowledge what is unique and deep in his work
  • Flat phrases like “it's not a big deal”, “come on, smile”
  • Treating him like everyone else, in bulk, with no attention to his singularity
  • Rationalising or coldly analysing what he is going through
See the full profile
Nº 5 · Types 5, 6 and 7 operate first from the head: analysis, anticipation, security.The Observer
  • Leave him time to think: send the agenda and the documents in advance
  • Be logical, precise, get to the essentials without emotional overflow
  • Respect his need for space and his times of solitude
  • Putting him on the spot unexpectedly, in front of everyone
  • Invading his space or demanding an immediate, emotional answer
  • Confusing his silence with indifference
See the full profile
Nº 6 · Types 5, 6 and 7 operate first from the head: analysis, anticipation, security.The Loyalist
  • Be clear, consistent and transparent: announce changes and their reasons
  • Reassure about the framework and your reliability, then keep your word, always
  • Welcome his questions and his “what ifs...” as a contribution, not as criticism
  • Contradictory information or information withheld, which triggers his scenarios
  • Presenting him with a done deal without preparation
  • Interpreting his questions as ill will
See the full profile
Nº 7 · Types 5, 6 and 7 operate first from the head: analysis, anticipation, security.The Epicurean
  • Talk to him about prospects and novelties: he feeds on possibilities
  • Be lively, concrete, with humour; long presentations lose him
  • Leave him degrees of freedom and options, even framed ones
  • Locking him into a routine with no horizon and no variety
  • Starting with constraints and prohibitions before talking about the project
  • Trapping him in a heavy conversation with no way out
See the full profile
Nº 8 · Types 8, 9 and 1 operate first from instinct: action, territory, survival.The Leader
  • Go straight to the point, frankly: he respects those who do not beat around the bush
  • Regard him as an equal and give him real responsibility
  • Keep your commitments and voice disagreements to his face, early
  • Manoeuvres, unspoken things and stabs in the back: he smells them and does not forgive
  • Trying to control him through rules or threats
  • Confusing his intensity with systematic aggression
See the full profile
Nº 9 · Types 8, 9 and 1 operate first from instinct: action, territory, survival.The Mediator
  • Create a serene climate and leave him time to find his answer: he does not decide under pressure
  • Ask him explicitly for his opinion, and ask again, since he naturally skips his turn
  • Value his presence and his discreet, often invisible contributions
  • Rushing him, pressuring him, confronting him with an ultimatum
  • Confusing his silence with agreement: he has often validated nothing
  • Deciding in his place “because he says nothing”
See the full profile